Björn Borg, the underwear and sports fashion brand, strongly supports the mission of Hopiness: helping young sports talents who do not have the means to finance their high level ambition. The Swedish brand joins other companies such as Art&Build & Clabots as Official Supporter of Hopiness. « At Björn Borg, we value talent and creativity. These two assets are essential to develop a collection to help people feel attractive and active but also to become a champion. Therefore the choice to support Hopiness is natural for our company. In addition to this partnership, we also provide clothing to 4 Belgian tennis talents as well as the tennis coach and Hopiness expert Laurence Courtois. » says Leen Berckmans, Wholesale Manager Apparel en Underwear at Björn Borg.
